-- 


______________
Manu Luksch 
manu@xxxxxx
Ambient TV
160 Richmond Road
UK - London E8 3HN
T:  +44.207.923 1166
F:  +44.207.923 0984
Return-Path: <owner-webcasting-events@xxxxxxxxxxxxx>
Received: from ns.texan.net (IDENT:root@[208.244.32.2])
	by waste.silverserver.co.at (8.9.3/8.9.3) with ESMTP id HAA18602
	for <manu@xxxxxx>; Thu, 10 Feb 2000 07:09:52 +0100
Received: (from majordomo@localhost)
	by ns.texan.net (8.9.3/8.9.3) id AAA03613
	for webcasting-events-outgoing; Thu, 10 Feb 2000 00:17:06 -0600
Received: from fb02.eng00.mindspring.net (fb02.eng00.mindspring.net [207.69.229.20])
	by ns.texan.net (8.9.3/8.9.3) with ESMTP id AAA03609
	for <webcasting-events@xxxxxxxxxxxxx>; Thu, 10 Feb 2000 00:16:57 -0600
Received: from pmiles (user-2iveo41.dialup.mindspring.com [165.247.96.129])
	by fb02.eng00.mindspring.net (8.9.3/8.8.5) with ESMTP id BAA17764
	for <webcasting-events@xxxxxxxxxxxxx>; Thu, 10 Feb 2000 01:13:52 -0500 (EST)
Message-Id: <4.2.0.58.20000210010147.02c7e530@xxxxxxxxxxxxxxxxxx>
X-Sender: us015676@xxxxxxxxxxxxxxxxxx
X-Mailer: QUALCOMM Windows Eudora Pro Version 4.2.0.58 
Date: Thu, 10 Feb 2000 01:15:42 -0500
To: webcasting-events@xxxxxxxxxxxxx
From: Peggy Miles <pmiles@xxxxxxxxxxxx>
Subject: [WC-E] Time Spent Listening to Audio Webcasts
Mime-Version: 1.0
Content-Type: text/plain; charset="us-ascii"; format=flowed
Sender: owner-webcasting-events@xxxxxxxxxxxxx
Precedence: bulk
Reply-To: webcasting-events@xxxxxxxxxxxxx

I was doing a little research on Arbitron's ratings of webcasts and 
something caught my eye!

There are  unbelievably high ratings for TSL or time spent listening to 
Webcasts by Arbitron compared to traditional radio.

7 HOURS Listening to a radio station on the NET! Wow! I wonder what 
speed..and wonder where most of the listeners were from....(no way to know 
zip code yet as done in traditional ratings, or maybe there is a 
way?  Anyone know the qualitative data or demographic data, can they cross 
reference an opt-in webcast list?)

And I wonder why it's all Washington DC (which is where I live) stations 
that are the top 3 Time Spent Listening Stations.

We have high Net Penetration in DC (Top 5 in nation, I believe) - but I 
haven't seen any stats to say that government employees were listening more 
(or had access through their firewalls)...but I suspect that it's because 
we happen to have one of the largest growing high technology area - home of 
AOL and a number of other high tech companies right over the bridge in 
Virginia.

In terms of time spent tuning, the top three Internet channels were: 
www.smoothjazz1059.com, the smooth jazz ABC station, WJZW-FM, Washington 
D.C. streamed by Real Broadcast Networks, with seven hours and 30 minutes 
average time spent tuning; www.kpla.com, the adult contemporary station, 
KPLA-FM, Washington, D.C., streamed by Magnitude Networks, with seven hours 
and eight minutes average time spent tuning, and www.mix1073fm.com, the hot 
adult contemporary ABC station, WRQX-FM, Washington, D.C, with six hours 
and 39 minutes average time spent tuning (see attached Top 25 Time Spent 
Tuning list).

PS in terms of most listeners - one of the earliest webcasters around ever 
- KPIG takes number 1 position - congratulations to Wild Bill.
They were one of Xing's (now bought by Real) very very early stations. they 
started back in 1995!  Wild Bill is the host of the station we demonstrated 
live at the NAB in September of 1995!    5 Years...Can you believe it? More 
information on Arbitron.com and I understand Europe is getting ready to do 
ratings for the web too...out in a few months.  This is good news -  you 
need qualitative to convince advertising agencies to buy spots or 
sponsorships!

:) smiles
Peggy
Peggy Miles pmiles@xxxxxxxxxxxx
president,  intervox.com, pmiles@xxxxxxxxxxxx digital broadcasting and 
internet business consulting
Author - NAB #1 Selling Internet Age Broadcaster & Internet World's Guide 
to Webcasting and Broadcasting on the Net,
& Radio Advertising Bureau - Selling the Net - the Guide for Broadcast 
Salespeople - Video Series and Training Workbook.
Free webcasting online publications/lists since 1996




This List Sponsored by: Skycache.com
Listeners slammed by interrupted tunes? Got video jitters and it's not the hand rocking the camera?   Stream with better quality and less IP Multicast pain to over 150 points of presence and a potential audience of 3 million end-users (and growing) in North America and Europe at 40 to 400Kbps.   We'll cover the world by the end of the year; don't you want to say the same?

Find us at http://www.skycache.com.   We'll be at Multimedia.Com, N+I, and ISPCON.

Webcasting/Broadcasting Lists - a service of Intervox.com and Broadcast.net